PlanCo is an outdoor travel planning agency based in San Fransisco. Its mission is to help people get in touch with nature and explore new places out of the beaten path. Customers fill in a questionnaire and get personalized, curated packages. The customer experience feels much more like a tech product (for example, Airbnb) vs. a traditional travel agency. PlanCo pricing is higher than alternatives as it’s trying to position itself as an upscale option. PlanCo are looking to create a new website to get people excited about exploring new destinations they never considered. The main conversion goal is to start filling in the questionnaire. Demographics Man 25-4A Working in tech Married with 1-3 young children Earning $150k


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